I am my soccer son’s agent – how do I negotiate terms? Karren Brady gives career advice
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I am my soccer son’s agent – how do I negotiate terms? Karren Brady gives career advice

APPRENTICE star and West Ham United vice-chairman Karren Brady answers your career questions, plus try our savings tips.

Here, The tub advises a reader who wants to turn his side hustle into his main job.

Karren Brady gives you career advice

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Karren Brady gives you career advice

Q) My son has just received his first professional football contract.

As his mother, I have decided to represent him myself to avoid agent fees and bad representation, and I want to protect as many of his assets as possible.

However, I understand that most clubs prefer to deal with an agent, and as a woman in football you are sometimes not taken seriously.

How can I overcome these challenges, and do you have any advice on how to negotiate terms in a boardroom full of men?

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Name withheld

A) Congratulations to your son on this incredible achievement!

As his mother, it’s natural to want the best for your child, so I think it’s great that you’re stepping up to represent him.

If you are in England, you must first register with the Football Association as an intermediary.

You will undergo a “test of good character and reputation” as well as a criminal record check.

Next, familiarize yourself with the industry in detail – understanding standard terms, bonuses and conditions will not only improve your knowledge, but also show people you deal with that you are well informed.

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Remember, networking is powerful.

Engage with club staff, coaches and even other agents.

The more you connect with key people in the industry, the more they will see you as a valuable partner in your son’s career.

When negotiating terms, it is important to show confidence and professionalism.

Dress appropriately for the occasion, organize and circulate a clear agenda in advance and, crucially, come to the meeting well prepared.

Communicate confidently but calmly, making it clear that your primary goal is to secure the best deal for your son.

You’ve got this – good luck!